Frequently asked questionsFrequently asked questions

TradeLab is a trade marketing agency that integrates strategy, data, technology, people and execution to turn commercial challenges into sustainable results. Working across physical and digital channels, we develop solutions that widen visibility over operations, strengthen commercial performance and turn execution into competitive advantage. Our track record brings together more than 35 years of experience, more than 20 brands served and more than 1,000 professionals led.

TradeLab is a trade marketing agency positioned to turn data and execution into competitive advantage, offering tailored solutions in:

• Relationship, Loyalty and Incentive Programmes
• Brand, Product and Launch Activation
• Commercial Team Training and Development
• Data Intelligence and Governance
• Perfect Store Programme & Execution
• Visual Merchandising and Communication

TradeLab stands out by combining strategy, data intelligence, technology, training and execution in a single solution, securing greater control, visibility and impact over business results. The main differentiators are:

• An integrated view of the business, uniting strategy, data intelligence, technology, people and execution in a single approach.
• A focus on measurable results, with continuous tracking through indicators, dashboards and execution evidence.
• Nationwide operating capacity, securing standardisation, speed and quality in every rollout.
• End-to-end management, from planning through execution and results measurement.
• Data-driven decisions, turning field information into insights that support continuous performance improvement.
• Experience in trade marketing and field operations, with deep understanding of the challenges faced by manufacturers, retailers and commercial teams.

With TradeLab, your company gets solutions structured around the challenges, objectives and needs of each client, combining different competencies to create real business impact, offering:

• Visibility over execution and operational performance.
• Fast, well-founded decisions based on data.
• Efficiency in managing teams, suppliers and projects.
• Consistency in rolling out strategies across different regions and channels.
• End-to-end follow-up, from strategy to results.
• A partner committed to turning execution into competitive advantage.

TradeLab serves manufacturers, retailers and distributors that want to increase commercial efficiency, strengthen their brand presence across sales channels and turn execution into a competitive advantage.

TradeLab is a trade marketing agency operating across the whole of Brazil.

TradeLab builds tailored programmes combining technology, data, communication, recognition and rewards to encourage behaviours that drive sales, loyalty and profitability. An effective programme has to be connected to business objectives, clear metrics and a continuous engagement strategy.

TradeLab develops in-person, e-learning, hybrid and webinar programmes, including learning paths, gamification, multimedia content, assessments, certifications and hands-on experiences, with the option to connect rewards and recognition through an incentive programme.

TradeLab connects information from internal systems, commercial databases, field applications, spreadsheets and other sources to create a consolidated view of the operation in executive dashboards, tailored to each client’s business needs.

TradeLab combines strategy, creativity, technology, data and operational excellence to turn activations into concrete results. Each action is planned with clear objectives, performance indicators are defined, trained teams deliver it, and the whole journey is followed through continuous monitoring and measurement, producing real evidence of the impact on sales, conversion and brand perception.

TradeLab’s Perfect Store Programme defines ideal execution standards for points of sale, considering indicators such as presence, display, assortment, price, distribution, stock, extra displays and shopper experience. Execution is monitored through audits, image recognition, artificial intelligence and tracking dashboards, making it possible to assess store and team performance, identify opportunities and drive results continuously.

TradeLab provides execution dashboards for monitoring schedules, distribution, installations, maintenance, pending items and results in real time. We work from the concept of the solution through to following manufacturing, distribution and installation, ensuring quality, speed, consistency and full visibility over execution at every touchpoint.